When someone feels that their copyrighted material has been utilized inadvertently in a video posted to the platform, they file a copyright claim on YouTube. A mechanism called Content ID is offered by YouTube and automatically analyzes and compares uploaded videos to a database of copyrighted content. The copyright holder has the option to take action if a match is discovered.
When a copyright claim is made, several things can happen:
Content ID Match: If the system detects copyrighted content in a video, the copyright holder can choose to monetize the video by running ads on it, track its viewership statistics, or block it from being viewed in certain regions.
Copyright Takedown: The copyright holder can issue a takedown request to have the video removed from YouTube if they believe it infringes upon their rights. In this case, the video may be removed, and the uploader might receive a copyright strike on their account.
Dispute Process: If the uploader believes their video does not infringe on any copyrights or that they have the necessary permissions, they can dispute the claim. YouTube provides a dispute process where the uploader can provide evidence supporting their claim. If the dispute is successful, the claim may be released, and the video reinstated.